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Summary Of: Personalized marketing

Personalized marketing had been most practical in interactive media such as the internet... personalized marketing has become practical with bricks and mortar retailers... They also describe personalized marketing as a four phase process...

Encyclodia Page On: Personalized marketing

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personalization | product differentiation | product offering | configuration system | point of sale | economies of scope | economies of scale | Mass customization | Recommender system | Management information system | Intelligent document | Relationship marketing | Management | Marketing | Internet marketing | Consumarchy | Variable pricing | Variable data printing | ISBN 0-385-42528-7 | Categories | Electronic commerce | Marketing | Information technology management |
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Personalized marketing".